How to Pretzilla

We like to think Pretzilla is extraordinary eaten immediately, served right from the package. But we understand that sometimes, you need to save some for later or want to add a new twist to enjoy them even more. Here are a few of our suggestions.


You can enjoy Pretzilla products for up to 3 days after purchase when keeping in a cool, dry place and away from direct sunlight. After that, freezing is your best option.*

  • To freeze, store Pretzilla in its original packaging in the freezer for up to 5 months.
  • To thaw, let packages stand, unopened, at room temperature for 1-1/2 to 2 hours.
* We don't recommend refrigerating as it can dry out Pretzilla.

Oven Warming

We all know bread is best straight from the oven. Try warming Pretzilla in the oven for some fresh-baked greatness.

  • Preheat oven to 325°F. (If buns and bites are frozen, thaw before warming.)
  • Heat on a baking sheet for 3 minutes.


Sometimes, a classic salted pretzel look is the way to go. Adding pretzel salt creates a whole new salty sweet flavor.

  • Lightly moisten buns and bites with water.
  • Sprinkle immediately with the enclosed pretzel salt.

(If warming in the oven, add salt before heating.)


Texture can be everything in a hamburger. Take yours to the next level by toasting Pretzilla before serving.

  • Split buns in half with a serrated knife.
  • If desired, lightly brush cut surfaces with softened butter.
  • Toast until golden brown, as shown below.

In a broiler: Preheat broiler. Place buns cut side down on a baking sheet. Toast 3 to 4 in. from heat for 45 to 60 seconds.

On a stovetop: Place buns in a skillet, cut sides down. Toast over medium heat for 45 to 60 seconds.

On a grill: Preheat grill on medium heat. Place buns on grid, cut sides down. Toast with lid closed for 30 to 60 seconds.